Lumen Hotel & Events surprises with a playful promotion: room 101 every day for €101 in 2026

Zwolle, December 16, 2025 –  In 2026, the VAT on hotel stays in the Netherlands will increase from 9% to 21%. Yet, Lumen Hotel & Events wants to continue surprising guests with accessible hospitality. Therefore, the hotel introduces a striking promotion: room 101 is available daily throughout the year for €101.

With this promotion, Lumen Hotel & Events offers guests 365 days to enjoy a comfortable stay at a fixed, affordable price. Room 101 thus symbolizes the hotel's belief that hospitality should remain accessible to everyone, even in times of price increases.

"At Lumen, we believe that true hospitality becomes visible when circumstances change," says Astrid Schuurman, hotel manager of Lumen Hotel & Events. "With this promotion, we want to show that luxury, comfort, and personal service don't have to become unaffordable. Room 101 for €101 is our daily gesture towards our guests."

About Lumen Hotel & Events
Lumen Hotel & Events is a contemporary hotel and conference center in Zwolle, known for stylish rooms, excellent service and accessibility, and versatile facilities for meetings and events.  A meeting place where modern luxury is combined with a warm, accessible atmosphere where both leisure and business guests experience a unique experience. 

Practical information
•    Promotion period: January 1 to December 31, 2026
•    Availability: one room available every day (room 101)
•    Rate: €101 per night (based on two people, excluding breakfast and tourist tax)
•    Booking: maximum one day in advance, exclusively by phone (088-1471471) or email (info@lumenzwolle.nl) with reference to '101 deal'
•    Subject to availability